Tech blogger and humorist Mike Beasley set up a fake Twitter account promoting “Tweetbot Neue”, a supposed iOS 7 refresh of Tweetbot, and posted an intentionally-botched redesign of the app icon. People bought into this.
The lesson here is pretty simple: you people don’t really know design. You just get excited over certain designers. Apple makes some shoddy icons and you all defend them. Tapbots allegedly makes a shoddy icon and you can’t wait to get your hands on it.
If one looks back at the pre-WWDC hype around iOS 7, it was because of the fact that Jony Ive gained the SVP of Design position at Apple.1 So there’s some weight behind this.
Yet I wouldn’t actually reference this trick in explaining why people are excited about iOS 7. It may expose that the Apple community loves their designers, but it might be more representative of the thirst for change.2 Unless there were actual mock-ups of a horrendous Tweetbot Neue and everyone instantly clamored over them, this shouldn’t be taken as an accurate portrayal of how all of us techies view design.
Plus, it’s Twitter, so stuff like this would bounce right around in that echo chamber.